Firehook Crackers and Truff have teamed up to market a “craveable snacking innovation.” The limited-edition Parmesan Truffle Crackers are baked in small batches with TRUFF truffle salt, delicate flecks of fresh black truffle and aged parmesan cheese. The pairing offers a high margin product for convenience services operators in target markets.
What they are saying
“We first partnered with Truff on a ‘curated bite’ made with our Sea Salt cracker, prosciutto, fresh mozzarella and basil, with a drizzle of Truff oil, and fans instantly fell in love," said Maura Mottolese, CEO of Firehook Crackers, in a release. "From there, we hit the test kitchen together to create a delectable, craveable cracker.”
“We are so excited to bring the delectable umami flavor of Truff to the snacking occasion," said Nick Guillen, co-founder of Truff, in a release. "Each cracker has that mouth-watering truffle aroma and flavor that Truff is known for, and the crispy, crunchy texture that we love from Firehook. We love topping the crackers with a drizzle of our signature truffle-infused hot sauce to make each bite even more craveable."
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